Backless Maxi Dress UK — Fully Opaque, Wear Braless

Size	Fits UK	Bust	Length
S	8–12	116 cm / 45.7"	127 cm / 50.0"
M	12–14	120 cm / 47.2"	128 cm / 50.4"
L	14–16	126 cm / 49.6"	129 cm / 50.8"
XL	16–18	132 cm / 52.0"	130 cm / 51.2"
2XL	18–20	138 cm / 54.3"	131 cm / 51.6"

Size	Fits UK	Bust	Waist	Length
S	8–10	88 cm / 34.6"	90 cm / 35.4"	94 cm / 37.0"
M	10–12	92 cm / 36.2"	95 cm / 37.4"	95 cm / 37.4"
L	12–14	96 cm / 37.8"	100 cm / 39.4"	96 cm / 37.8"
XL	14–16	100 cm / 39.4"	105 cm / 41.3"	97 cm / 38.2"
2XL	16–18	104 cm / 40.9"	110 cm / 43.3"	98 cm / 38.6"

The problem with every other backless dress

It’s see-through in daylight. You find out at the worst possible moment.
Bra? Tape? Nothing at all? Every other backless dress leaves you to work it out — and to pay for it.
It clings, and it creases. One wear and it looks slept in.
It stops at a size 16. Or fits nowhere past it.

The Effortless™ fixes all four.

Why The Effortless™

Fully opaque

We checked, in daylight. Nothing on show.
Braless, or not — your call.

The fine straps hold you, so you can go without. Prefer support? The Invisible Bra comes free with any 2-pack or 3-pack.
Adjustable tie-back

You set how open. Covered for day, open for dinner.
Quick-dry, wrinkle-free

Packs flat, shake it out, wear it.

Why The Effortless™?

	The Effortless™	Other backless dresses
Fully opaque	Yes	No
Bra sorted	Braless — or the free Invisible Bra*	Buy your own stick-on
Adjustable open back	Yes	fixed
Wrinkle-free, packs flat	Yes	No
Sizes S–2XL	Yes	often stops earlier

*Invisible Bra included free with the 2-pack and 3-pack.

Product Details

Effortless by name, effortless by design. The Effortless™ Backless Maxi looks composed from the front and unforgettable from behind — a low, open tie-back you adjust yourself.

Airy by design. The loose, open-backed cut lets the air move — made for warm days and throw-on ease.
Fully opaque. Braless, or not — your call. The fine straps hold you, so you can go without. Prefer support? The Invisible Bra comes free with any 2-pack or 3-pack.
Adjustable tie-back — subtle for day, open for dinner.
Two lengths: floor-sweeping Maxi or easy above-the-knee Short.
Five colourways: Warm Stone, Cloud Ivory, Olive, Coastal Blue, Midnight.

Material and Care

Materials

Lightweight 100% polyester crinkle-crepe with a soft sheen and fluid drape.
Quick-dry and wrinkle-free — packs down to nothing, shake it out and wear.

Washing instructions

Machine wash cold, inside out, with similar colours.
Mild detergent, no bleach.
Hang to dry, or tumble dry low.
No ironing needed — the crinkle texture is meant to look relaxed.

Fit & Feel

A relaxed, oversized cut that skims every shape and clings nowhere.
Open-backed silhouette with an adjustable tie — you set how open, subtle to bold.
So light and fluid you'll forget you've got it on.
Between sizes? Size down for a closer fit — full measurements in the Size Guide.

100% Satisfaction Guarantee — The Effortless™ Guarantee

Shop with complete confidence.
Not 100% happy? You have 30 days from delivery to return it for a full refund of the item price.
Faulty or not as described? We cover it in full — return postage on us.
Real people, quick replies — we'll always try to make it right.

Shipping & Returns

Delivery

Dispatched within 24 hours.
Delivery in 4–10 business days.
You'll get a tracking link the moment your order ships.
Free UK delivery over £50.

Returns & exchanges

30 days from delivery to return for a full refund — The Effortless™ Guarantee.
Items must be unworn, unwashed, with tags attached.
Change-of-mind returns: return postage is arranged by you. Faulty or incorrect items: we cover it in full.
Full details in our Refund Policy.

Rated 4.7/5 based on 584 reviews

Customer reviews

See what our customers are saying

Customer wearing the backless dress at home

Sarah P, 38 Verified Buyer

I was looking for the perfect summer dress, and this is it. It’s incredibly comfortable and soft, with a fluid drape that flatters without clinging. The open back adds a lovely, quietly sensual touch, and it’s wrinkle-free straight from the bag. I’m already planning to get more colours.

The Effortless™ Backless Maxi

Léa M, 29 Verified Buyer

Je l'adore ! J'avais un peu peur de la qualité du tissu mais c'est génial coton + polyester, juste ce qu'il faut. Elle ne se froisse pas. Elle est légère, agréable. Elle reste bien en place malgré l'ouverture dans le dos. Le reste fait son effet !
Livraison rapide et conforme

The Effortless™ Backless Maxi

Alice H, 26 Verified Buyer

Love this dress SO comfy, yet stylish, wore it on the beach then at the airport..Would DEFINITELY buy again+can highly recommend..

The Effortless™ Backless Maxi

Marion L, 55 Verified Buyer

Perfect in this weather, takes up no room when travelling..light weight comfortable and cool. Liked so much I bought 3 more. Perfect for lounging around the pool and to wear around the house, better than a louder suit which I find to warm.

The Effortless™ Backless Maxi

Your questions, answered

Is it see-through?

No — it’s fully opaque, even in bright daylight.

Do I need a bra?

Only if you want one. The fine straps hold you, so the dress is designed to be worn braless. Prefer support? The Invisible Bra comes free with any 2-pack or 3-pack.

How open is the back?

You decide — the self-tie bow ties higher for a covered daytime look, or lower for the evening.

Will it suit my shape?

It’s a relaxed, oversized cut in S–2XL — it skims where you want and clings nowhere.

I’m between sizes.

Size down — the cut is generous. Full measurements are in the Size Guide.

What’s the fabric?

Lightweight 100% polyester crinkle — quick-dry, wrinkle-free, and it packs flat.

When will it arrive?

Dispatched within 24 hours; delivery in 4–10 business days. Free UK delivery over £50.

What if it’s not right?

You have 30 days to return it for a full refund — The Effortless™ Guarantee. Change-of-mind return postage is arranged by you; faulty items are on us.